Food for Thought

In the world of brand communications, account management and strategic planning go hand in hand.

But with Enterprise social media, the parrallels differ.

Advocacy vs Productivity

Developing a buzz vs resolving a need

Entertainment vs Education

Is this a career opportunity for Programme Managers to step into the World of Strategy and take comfort in knowing, that there line of thinking (being functionally lead ) is at the centre of the approach. Let's make sure not to make the mistake that only designers are creative (I will save that for another day)

Enterpise Media Strategy will look for the organic thinkers, that can see agile frameworks evolve from a systematic platform.

New rules have been set, the aim is to influence by being efficient, to be judged by what we can do, not by how well we say it will be done. The reputation we gain from that, is long standing, and most importantly supports our right to lead conversation.