I was at a leaving-do yesterday, and athough I had to sit through some very obscure comments , that went straight over my head, I did come out with a statement which left me with some food for thought.........................."Innovation starts from a blank page".
This blog was initially going to be about the new world of enterprise media 2.0, and I probably would have repeated everything I've learnt about management, market research and marketing comunications. I would have ended up explaining What it is ?, rather than talking about How we got there ?
Instead what I hope to do, is to create an opportunity to Translate my thoughts on the Collaborative Approach.

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